Tesla's California EV Market Share Slips Again As Competitors Step Up

Tesla's electric vehicle market share dropped to 73%  this year, according to Reuter’s analysis which was based on data provided by the government from January to September. The market share of Tesla in 2020 was 79% and 75% in 2021.

Tesla had a 73%  market share in its control from January to September. This is the lowest market share level since 2018, according to data provided by the California Energy Commission.
According to Reuter’s analysis, Tesla electric vehicle sales in California, which has the home factor of Tesla, accounted for 15% of the automobile maker's global deliveries the previous year.

As compared to the previous year, Tesla still holds more electric vehicles in this market than during the same spell the previous year, But its competitors especially Hyundai Motor have increased their sales of their newer models.

According to a survey by AutoPacific consultancy, Tesla surpassed brand awareness, with 53% of prospective electric vehicle buyers considering purchasing Tesla this year. The number of Tesla prospective electric vehicle buyers was 58% in the previous survey which was conducted last year.

Ed Kim, president of AutoPacific said, "We are reaching a saturation point for Tesla market share in California". He also said that rivals of Tesla will continue to take away the market share but Tesla sales will grow.

Elon Musk, the CEO of Tesla, has drawn criticism for his acceptance of Republicans and pursuit of Twitter, especially in liberal places like California. 

Sam Abuelsamid, an analyst for Guidehouse Insights, claimed that some potential Tesla customers who had previously backed Musk and his efforts to promote sustainable energy may have been turned off by the Twitter controversy.